![]() ![]() I believe the industry will continue to leverage data and consumer insights in order to customize offerings to consumers and deliver the right product at the right time. Nectar Sleep founder Craig Schmeizer 4.) What innovations do you believe will be the most important to the industry in the next two years? And we believe that our strategy to bring the right type of mattress to a consumer allows us to speak to many more consumers. With our additional brands, DreamCloud and Level Sleep, we seek to serve other customers who like to sleep on different types of beds, luxury hybrid or therapeutic mattresses. And all of our efforts orient toward being the best value a consumer can consider. Nectar sleep ceo trial#We bring the highest quality materials, workmanship, the longest trial period, our Forever Warranty, and the best consumer value proposition to the space. Nectar’s focus is quite different from other businesses we’ve seen in the category. 3.) What is unique about what Nectar brings to the industry? And our teams work endlessly in order to improve our product, and our value proposition, to make sure Nectar presents the very best sleep possible, at the very best price. We want to provide the best night’s sleep. We don’t just want to provide a good night’s sleep. 2.) What is Nectar’s goal with regards to providing a good night’s sleep? We felt we had the tools, experience, and abilities to bring a higher value product in Nectar to those customers, and to grow even as purchasing of mattresses online increased. And we saw people increasingly buying this product online. Our group of founders and our talented team felt that the mattress category was the entry point to the home, and as consumers went through life changes, one of the first things they would buy is a mattress. Nectar sleep ceo full#Keep reading to check out my full interview with Craig Schmeizer, and be sure to dig into our Nectar mattress review, among other Nectar product reviews, to learn more!ġ.) How did you get into the mattress industry? Who helped Nectar get to where it is today? Well, we sat down with Nectar Sleep founder Craig Schmeizer to learn more about the company’s early beginnings, it’s newest venture into the furniture category, and a little personal sleep advice from the man behind the Nectar mattresses. Of course, the brand didn’t start at the height of the Direct-to-Consumer world of mattresses - so how did it start? And where is Nectar Sleep headed? In fact, if you’ve watched more than one Sleepopolis video, chances are you’ve already seen a Nectar Mattress ad or two. Nectar Sleep launched in 2017 and has quickly become one of the most popular brands in the bed-in-a-box business. ![]()
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